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Tony Owen

Tony Owen is the current Director of Interactive Technology at NVE Experience Agency in Beverly Hills, California. Tony writes about creative technologies and interactive applications.
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Experiential Marketing

Hijacked Highway, by McCann Lima to Sodimac

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The biggest VR experience in Peru “hijacks” billboards along Panamericana Sur, the country’s main highway, by offering VR cardboard glasses that allow auto passengers to see 20+ real-life home improvement offers in a virtual catalog. Visit NVE Experience Agency to learn more about elevating your next experiential marketing program.
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McDonalds and Food Experiential Marketing
Experiential Marketing

McDonald’s creates a lunchtime rush with the Big Mac ATM

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Visit NVE Experience Agency to learn more about elevating your next experiential marketing program.
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Experiential Marketing – Twitter Punching Bag
Creative Technology

The Twitter punch bag experience from Bjorn Borg

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Love it or hate it, social media has become the ultimate platform for keeping in touch with friends. Thanks to Instagram, we can all now see beautiful pictures of friends across the globe. With Facebook, we will never accidentally miss someone’s birthday again. And Twitter lets us read our friends’ daily thoughts in just 140 […]
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Experiential Marketing

Colgate experiences tackle water waste in Russia with the Save Water Mirror

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Established dental care brand Colgate collaborated with Russian hotel chain AZIMUT to deliver a finely-targeted experiential campaign with a simple message: make a big difference for a small change. The educational ‘Every Drop Counts’ campaign made clever use of bathroom mirrors at AZIMUT hotels across Russia. Colgate used anti-condensation substances and waterproof markers to write […]
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Experiential Marketing

Mexico Board of Tourism creates the Tequila Rain Cloud

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Mexico Board of Tourism recently went the extra creative mile when it wanted to promote itself as the perfect vacation destination. It took to an exhibition in Berlin to cheer up those suffering from the rainy-day blues. To do so, the Mexico Board of Tourism created a cloud that rained tequila in-sync with when it […]
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Experiential Marketing

Westjet gets experiential with the Las Vegas Desert Lights

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This Las Vegas experience may just be the biggest. Watch to see how Westjet lit up the desert for one lucky flight to Vegas and gave them a surprise they won’t soon forget.  
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Experiential Marketing for Earth Hour
Experiential Marketing

WWF creates light switch challenge experience to raise awareness of earth hour

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The response to the light switch experience was so positive that WWF Korea actually decided to reach out to construction companies and even the Government in a bid to get the average height of light switches to be moved much higher! The comical pitch made their campaign go viral. The campaign video received over 570,000 […]
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Experiential Marketing

Access Control and Cashless Payments at Lollapalooza

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Lollapalooza Brazil brought in big crowds this year as music fans came from far and wide to see some of the world’s best musical talents. Headliners for the two-day festival in São Paulo included Metallica, The Weeknd, and The Chainsmokers. To enhance the guest experience, event organizers implemented Intellitix’s Access Control and Cashless Systems. The […]
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Experiential Marketing

50′ Projection Dome built for AT&T at Byron Nelson Golf Tournament in Dallas, TX

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Go behind the scenes with bluemedia’s 50′ Projection Dome experience. Check out the size of this projection dome! Bluemedia filled the dome with all sorts of immersive digital experiences, check it out! Visit NVE Experience Agency to learn more about elevating your next experiential marketing program.
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Experiential Marketing

Festival Bottle Integration with MCCANN / Coca-Cola

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Check out this unique experiential activation that Coca-Cola and MCCANN produced in Romania! We really loved this idea to distribute beverages with wristbands which can gain access to unique music festivals in the region. Check out the results the campaign generated! Visit NVE Experience Agency to learn more about elevating your next experiential marketing program.
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What is Experiential.News?

Experiential.News is dedicated to providing you with the latest in experiential marketing news and information from the marketing industry. We share interesting and inspiring concepts and activations by the entire marketing industry. If you’ve got an interesting piece of content you’d like to share you can submit your own videos up at the top of this page.

Experiential Marketing News // Daily Insight and Inspiration on Experiential Marketing Ideas
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