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Tony Owen

Tony Owen is the current Director of Interactive Technology at NVE Experience Agency in Beverly Hills, California. Tony writes about creative technologies and interactive applications.
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Experiential Marketing

Fists up! Farnham Ale & Lager’s experiential stunt hurts!

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Farnham set up a punch bag to visually demonstrate the perfect punch of bitterness found in their beverages. Designed to look like a can of beer, Farnham encouraged fans to take a swing at the bag and prove just how bitter they could be. The reward? Beer. Not a bad incentive to take part in this […]
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Engagement Marketing

Samsung’s City Booth CES 2018 time-lapse

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Visit NVE Experience Agency to learn more about elevating your next experiential marketing program.
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Engagement Marketing

Don’t share your free time, live it.

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Check out this creative activation from Amstel. Amstel created the first ever wardrobes for mobile phones in different venues. People who leave their phones there, get an Amstel key and a free Amstel beer in order to enjoy their time and conversations undistracted. Amstel reminds people that drinking beer should stay pure and undiluted with other […]
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Engagement Marketing

The Evian Backyard

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Because brought Evian’s “Live Young” philosophy to life in Sydney, by recreating a typical Australian backyard and inviting locals to relive an iconic childhood memory: swinging on their mum’s rotary clothesline. Oversized pink chairs, tables and cricket sets on a green lawn also let locals go back in time and `live young` in a campaign […]
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The Macallan Residence

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Check out this awesome experiential activation by because experiential.  
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Experiential Marketing for Mini Cooper
PR Stunts

The Smart Effect PR Stunt

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Check out this awesome experiential marketing campaign by Smart. Visit NVE Experience Agency to learn more about elevating your next experiential marketing program.
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Experiential Marketing

Smart’s truthful experiential test-drive

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The new smart fortwo cabrio is radically open. But just how open are its drivers? See what happened smart hooked up their test drivers to a lie detector and asked them some daring questions! Visit NVE Experience Agency to learn more about elevating your next experiential marketing program.
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Experiential Marketing
PR Stunts

Drivers Get Pranked By Insurance Firm | The Sneaky Pillar

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Visit NVE Experience Agency to learn more about elevating your next experiential marketing program.
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Experiential Marketing

New Adidas Trainers Offer Consumers Free Annual Travel Pass

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Typically a partnership between a transport company and a sportswear brand is certainly unusual, the two brands mutually benefitted from building this meaningful brand experience – Adidas to create buzz and excitement around its shoes while BVG was able to raise awareness with an audience of younger commuters. “The motivation behind the collaboration is really to get […]
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Whopper Neutrality – Experiential Marketing PR Stunt
PR Stunts

Burger King | Whopper Neutrality

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Check out this amazing stunt by Burger King to create awareness of Net Neutrality. Visit NVE Experience Agency to learn more about elevating your next experiential marketing program.
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What is Experiential.News?

Experiential.News is dedicated to providing you with the latest in experiential marketing news and information from the marketing industry. We share interesting and inspiring concepts and activations by the entire marketing industry. If you’ve got an interesting piece of content you’d like to share you can submit your own videos up at the top of this page.

Experiential Marketing News // Daily Insight and Inspiration on Experiential Marketing Ideas
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