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Spencer Klein

Spencer Klein is currently an intern at NVE Experience Agency. Spencer writes about experiential activations and and marketing concepts. Spencer is currently a Senior at Skidmore College, where he is a Management & Business major with a double minor in Arts Administration and Spanish.
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Engagement Marketing

Beer Turf War

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Every 12 years, the 2 biggest Rugby powers, the New Zealand All Blacks and the British & Irish Lions clash in an epic Rugby experience. Historically, this rivalry has determined who had the best Rugby team in the world. This time, the competition extended off the pitch as well. Guinness (England/Ireland), the official sponsor of […]
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Pop-Up Shops

DQ Gets Inverted

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The DQ Blizzard, a drink so cold it’s served upside down to consumers. Workers at DQ are so confident the drink won’t fall out when inverted that they will give you a free drink if they fail. Dairy Queen decided to take things to the next level recently. By inverting not only their Blizzard, but […]
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PR Stunts

Tough Trash

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Has your luggage ever been damaged when flying somewhere? I have news for you, over 1.6 million people’s bags took a beating in 2017, according to trash bag manufacturer, Glad. So, the Clorox brand product decided to put their new ForceFlex Plus Advanced Protection trash bag to the toughness test. They had a consumer check the […]
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Technology

Corrupt Images

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Brazil based company Reclame Aqui is taking facial recognition to a new level. Their app, “Corruption Detector” allows users in Brazil to detect which of their politicians have a history of corruption, simply by taking a picture of that politician. Given Brazil’s well documented history of political corruption, the company hopes this will help keep […]
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Events

Carrefour Defies the Law

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What would you do if you found out that 97% of the fruits and vegetables produced in your country were, “illegal” and unavailable to the general public? Well, French retailer Carrefour decided to create the, “Black Supermarket,” where they would sell produce that the French government deemed illegal because of a strange law that requires […]
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PR Stunts

Camel Power!

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Nissan Middle East decided to create a new measurement of power when they introduced Camel Power. The automobile giant’s Dubai branch created an experience for customers based around the idea of camel travel, long a staple of Middle Eastern travel and even came up with a conversion from camel power to horsepower. Check out the […]
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Augmented Reality

The Jumpman Jumps all over Snapchat

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Air Jordan, Snapchat, Shopify, Darkstore, and R/GA all teamed up to celebrate both the pre-release of the new Air Jordan sneaker and the NBA All-Star weekend with the creation of a very unique social commerce experience. A new Snapchat A/R lens was created featuring MJ from the iconic Jordan free-throw dunk as a movable lens […]
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Drones

Intel Puts on a Show at the Olympics

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The 2018 Winter Olympics in Pyeongchang, South Korea featured high flying action, not only from some of the world’s best athletes, but also from Intel’s drones. The tech company set out to set a world record by flying over 1,200 drones in what would turn out to be one of the most spectacular moments from […]
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Content Marketing

Dawn Celebrates 40 Years of Animal Rescue

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This past July, Dawn dish soap staged an activation at Grand Central Station in New York City to celebrate their 40th anniversary of wildlife rescue. To date, Dawn has reportedly rescued more than 75,000 birds and marine mammals who have been unfortunate victims of oil spills and other environmental disasters. Check out the event below!
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Events

Doritos Gets Really High for Their 50th.

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Suspended 137 feet above ground, fans were treated to a very unique view of the Super Bowl at the highest ever suspended football party. Check out the recap video below! Visit NVE Experience Agency to learn more about elevating your next experiential marketing program.
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What is Experiential.News?

Experiential.News is dedicated to providing you with the latest in experiential marketing news and information from the marketing industry. We share interesting and inspiring concepts and activations by the entire marketing industry. If you’ve got an interesting piece of content you’d like to share you can submit your own videos up at the top of this page.

Experiential Marketing News // Daily Insight and Inspiration on Experiential Marketing Ideas
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