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Tony Owen

Tony Owen is the current Director of Interactive Technology at NVE Experience Agency in Beverly Hills, California. Tony writes about creative technologies and interactive applications.
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McDonald’s temperature sensitive panel gives out free McFlurry ice creams

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With a heat wave spreading across Europe, the temperature in Amsterdam was about to reach a record high. What better way to cool down than with some ice cream? Visit NVE Experience Agency to learn more about elevating your next experiential marketing program.    
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Experiential Marketing

Löfbergs brings people together with coffee giveaway challenge

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During the annual light festival Staro Riga, Löfbergs in collaboration with JCDecaux Latvia launched a challenge for commuters at 3 interactive bus shelters equipped with light sensors. Strangers should collaborate with each other to touch all the 18 points to unlock free coffee samples. The showcase was re-filled once an hour and all 1200 packs […]
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Experiential Advertising and creative ideas in marketing
PR Stunts

A Hair-Raising Message

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The Swedish Childhood Cancer Foundation is a non-profit organisation dedicated to raising money to prevent and combat cancer diseases in children. Make a donation: https://www.barncancerfonden.se/en/i-… A hair-raising message is a price winning campaign. The strategy behind this campaign was to interpret a previous pharmacy ad for shampoo. We created an engaging experience in a digital […]
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Branded Environments

Monkey Light Pros make a wave in the US

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Monkey Light Pro makes a wave in the United States with their fully programmable and customizable LED light wheels. check them out at www.monkeylectric.com
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Experiential Marketing

Lean Cuisine: #WeighThis Installation at Grand Central Station

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Check out Lean Cuisine’s #WeighThis Experiential Activation, what a great idea! Visit NVE Experience Agency to learn more about elevating your next experiential marketing program.
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Experiential Marketing

VW Bowling Break

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Check out this awesome experiential prank by VW. Visit NVE Experience Agency to learn more about elevating your next experiential marketing program.
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Pop-Up Shops

Nike ID Introduces an Experiential Display

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Visit NVE Experience Agency to learn more about elevating your next experiential marketing program.
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virtual reality and experiential marketing
Experiential Marketing

VR is explored as a platform for discussion and participatory design

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Virtual Reality is explored as a platform for discussion and participatory design, check out the video! Original Article: DesignBoom
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Dali
Virtual Reality

Take a Peek Into Project Dali

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Our Adobe Research is exploring what an “endless creative canvas” in Virtual Reality (VR) might look like. Project Dali is an immersive drawing experience for the virtual environment. Within this application, artists can import their own unique brushes to create in a 3-dimensional (3D), gestural and intuitive way. Project Dali is in early preview stage, and […]
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Experiential Marketing

Red Bull is hacking Pay-Phones to Make Your City Better

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So Red Bull is hacking payphones in São Paulo to turn old infrastructure into a smarter city landscape as part of its promotion for Red Bull Basement, where they’ve invented “Smart Payphones” that can drag live data from the internet into geo-based content for users of payphones in the city. Visit NVE Experience Agency to […]
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What is Experiential.News?

Experiential.News is dedicated to providing you with the latest in experiential marketing news and information from the marketing industry. We share interesting and inspiring concepts and activations by the entire marketing industry. If you’ve got an interesting piece of content you’d like to share you can submit your own videos up at the top of this page.

Experiential Marketing News // Daily Insight and Inspiration on Experiential Marketing Ideas
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