ASICS presents the Blackout track
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The power of the mind is well known and it’s understood that your mental state can play a huge part in the way you perform when you run, but how much does the environment in which you carry out your run and your perception of that environment affect your ability to perform at your best?
On June 5th ASICS unveiled the world’s first running track to train the mind: a custom-built 150-metre course in the Printworks, London, which was cloaked in darkness. The ‘ASICS Blackout Track’ was developed in collaboration with sports scientists and top coaches to remove all distractions and encourage runners to truly focus on synchronising the mind and body.
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Athletics Creative Technology Data Analysis Data Analytics event production Experiential Marketing Running Shoes
