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Tony Owen

Tony Owen is the current Director of Interactive Technology at NVE Experience Agency in Beverly Hills, California. Tony writes about creative technologies and interactive applications.

Nike’s LED Running Track

Visit NVE Experience Agency to learn more about elevating your next experiential marketing program.

Nike’s Go Skateboarding Day Hosts Skaters on a Barge in the Hudson

In 2013, BeCore an Experiential Marketing Agency based in Los Angeles had the opportunity to produce a floating Skate Park on a barge in New York City. Skateboarders from all around New York were able to come and enjoy this unique Skate Park with their friends. Check out some of the footage from this awesome […]

Jam3’s ‘Invisible Highway’ flexes Google’s new AR software dev kit

To inspire developer projects, the launch included a handful of experiments that illustrate ARCore’s capabilities. Invisible Highway, created by digital agency and production company Jam3, puts an AR spin in remote control cars, and adding a dose of Canadian whimsy along the way.

Bear71 VR: An Interactive Documentary

Bear 71 is the story of a female grizzly bear monitored by the wildlife conservation offices from 2001 – 2009. The bear lived her life under near camera surveillance and was continually stressed by the interactions with the human world. She was tracked and logged as data, reflecting the way we have to see the […]

ASICS presents the Blackout track

The power of the mind is well known and it’s understood that your mental state can play a huge part in the way you perform when you run, but how much does the environment in which you carry out your run and your perception of that environment affect your ability to perform at your best? […]

Move Mirror by Google

Check out the new move mirror by google which uses posenet in order to display images which are related to your bodily positioning. Check it out!

Mindtunes: the track is created only by the mind

One track produced by DJ Fresh gets live remixed by three physically disabled musicians using only one instrument, their mind. Download the track “Mindtunes” here: http://bit.ly/10zvhvi. Proceeds go directly to the Queen Elizabeth’s Foundation for disabled people. Find out more about QEF on http://qef.org.uk/

Popeyes Crave Off – Use your brainwaves!

The Popeyes Big Box Crave Off campaign involved a game of tug-of-war between two players, pulling at a levitating Popeyes Bonafide Big Box meal using only the power of the mind. Our custom-built table concealed a conveyor belt mechanism which moves the electromagnetic levitation device. As players compete, the system translates brain activity by oscillating […]

Michelob Hosts the Fitness Class of All Fitness Classes

Los Angeles, CA – Built by technology, powered by the people. That was the theme of a highly unique outdoor workout experience hosted in Los Angeles by Michelob ULTRA. The event featured four workout stations including Vixen, Cyc, Curtis Williams Training Camp, and Training Mate. Equipped with sensor technology from Float Hybrid, each station monitored the […]

Experiential Marketing Agency NVE Presents The 35 Under 35

NVE Experiential Marketing Agency Presents The 35 Under 35. To learn more visit https://www.experiencenve.com

What is Experiential.News?

Experiential.News is dedicated to providing you with the latest in experiential marketing news and information from the marketing industry. We share interesting and inspiring concepts and activations by the entire marketing industry. If you’ve got an interesting piece of content you’d like to share you can submit your own videos up at the top of this page.