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Tony Owen

Tony Owen is the current Director of Interactive Technology at NVE Experience Agency in Beverly Hills, California. Tony writes about creative technologies and interactive applications.

Nike Music Shoes

Check out this idea. These guys put MIDI triggers inside the soles of some Nike running shoes. Visit NVE Experience Agency to learn more about elevating your next experiential marketing program.

Squarepusher × Z-MACHINES

78-finger Guitar, 22 Drums, Beyond-Human. Squarepusher and robot band from Japan in Music of the Future collaboration. Referred to as “an attempt to break new ground for emotional machine music” by its composer Squarepuhser, “Sad Robot Goes Funny” features the superhuman prowess of Z-MACHINES, showcasing in particular the stupendous chops of the guitarist playing multiple […]

Lincoln + Dream Hotel Dreamscape – Experiential Marketing

NVE created a multi-day experience exploring Los Angeles through the luxury lens of Lincoln to celebrate a successful collaboration with Dream Hollywood. Visit NVE Experience Agency to learn more about elevating your next experiential marketing program.

ACC Creation – Act Festival

Huge stroboscopic datastreams, hypnotic human-machine choreographies, a cacophony of Korean, Japanese, English, German, and French – ten weeks ago, from November 25th to 28th 2015, an unlikely cross-cultural exchange took over the all new ACT Center in Gwangju, South Korea. More than a hundred artists, designers, curators, and educators – local, regional, international – had […]

400 LED fixtures displaying generative visuals

LE Miami brings travel industry leaders from around the world together for a week of parties and business meetings at the Miami Beach Convention Center. Optical Animal was commissioned by LE Miami to design a series of immersive volumetric light sculptures to decorate the convention center. The massive sculptures incorporated over 450’ of scaffolding, 5 […]

Epic React Instant Go by Nike

https://cacheflowe.com/images/code/installation/nike-epic-react-instant-go-@modaoud.mp4   Check out this amazing interactive activation by Nike. Creative coding by cacheflowe.

Netflix / Orange is The New Black : Check out this live stunt in Paris

Netflix launches an XXL operation for the upcoming launch of Season 3 of its hit series, Orange Is The New Black.

Mini Pong!

This unique test drive event proves that the smart fortwo is not only environmentally friendly but also is a lot of fun. This is a really great experiential idea for this brand. Check it out! Visit NVE Experience Agency to learn more about elevating your next experiential marketing program.  

The John Wick 2 Chatbot Experience

The interactive experience, created by Jam3, involves an SMS/MMS based chatbot that uses AI and image recognition to let fans “chat with a master assassin,” entangling them in a new assassination plot and its key characters. The chatbot experience culminates in an entrance into a sweepstakes for a trip for two to Rome plus spending […]

The adidas Predator Augmented Reality Experience

Amazing work here by Jam3. Visit NVE Experience Agency to learn more about elevating your next experiential marketing program.

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Experiential.News is dedicated to providing you with the latest in experiential marketing news and information from the marketing industry. We share interesting and inspiring concepts and activations by the entire marketing industry. If you’ve got an interesting piece of content you’d like to share you can submit your own videos up at the top of this page.