Home Experiential Marketing Jam3’s ‘Invisible Highway’ flexes Google’s new AR software dev kit

Jam3’s ‘Invisible Highway’ flexes Google’s new AR software dev kit

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To inspire developer projects, the launch included a handful of experiments that illustrate ARCore’s capabilities. Invisible Highway, created by digital agency and production company Jam3, puts an AR spin in remote control cars, and adding a dose of Canadian whimsy along the way.

Tony Owen Tony Owen is the current Director of Interactive Technology at NVE Experience Agency in Beverly Hills, California. Tony writes about creative technologies and interactive applications.

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