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Tony Owen

Tony Owen is the current Director of Interactive Technology at NVE Experience Agency in Beverly Hills, California. Tony writes about creative technologies and interactive applications.
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Experiential Marketing and Creative Digital Activations
Engagement Marketing

JORDAN BRAND INTERACTIVE SKILLS AND DRILLS

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Check out this interesting interactive experience developed for you by Float Hybrid. Using specially positioned sensors and motion capture technology, Float has developed a machine that displays your control, focus, speed, agility and endurance data from participation in their game for basketball players. Using a combination of body tracking and ball control technology, they’ve created […]
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Experiential marketing
Engagement Marketing

Dial-A-Story Interactive Storytelling Experience

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DIAL-A-STORY is a fun, interactive storytelling experience. The unique multi-platform concept features a real-world Penguin Phone Booth and an online story archive. Penguin authors share their own personal, intimate stories with you — and you share your own stories in return. The specially crafted Penguin Phone Booths will be placed in various locations around Australia. […]
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Experiential Marketing Agency
Projection Mapping

Defacing the Pompidou in style to celebrate Air Max Day

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  To celebrate 30 years of Nike’s revolutionary Air Max, Unit9 used a Paris modern art museum to make the first-ever Nike projection on the 180m facade of the Pompidou Centre. If you have any questions about projection stunts or experiential marketing contact NVE Experience Agency.
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Jack Ryan Echo Escape – Experiential Marketing – Experiential Agency
Experiential Marketing

The World’s First Escape Experience Powered By Voice

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The Amazon Echo experience was the world’s first voice-activated escape room. Teams navigated through a series of five rooms, solving intricate puzzles along the way. They had to conquer a laser maze without tripping up and put mind over matter in an interrogation room. But each team had one very superior advantage: Alexa was a […]
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Experiential Marketing and Creative Marketing Ideas
Experiential Marketing

Create Art Masterpieces with a Popeyes Sauce Printer

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To recreate famous works of art with a Popeyes-flavoured difference, leading experiential technology company, UNIT9 designed and built the world’s first Popeyes Sauce Printer. Working with GSD&M Austin, the team designed, built and tested the machine in just two weeks. And to demonstrate the printer’s saucey skills, they created a Sauce Art Gallery. Full of masterpieces. […]
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Experiential Marketing Agency
Virtual Reality

Samsung and the Science Museum Group | Space Descent VR with Tim Peake

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Samsung, Cheil and the Science Museum Group teamed up with UNIT9 to help students step into the world of astronaut Tim Peake, using a giant augmented reality installation combining face and body tracking. As the European Space Agency’s first British astronaut, Tim Peake spent six incredible months aboard the International Space Station. If you have questions about […]
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Disney Force Jacket – Experiential Marketing
Virtual Reality

Disney’s haptic jacket pushes VR and AR further

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The incredible new prototype looks to successfully replicate real-life feelings such as getting hugged, the impact of a snowball in a snowball fight, and the pressure of a friendly snake crawling across a users’ body. The haptic, wearable system works by providing precisely-directed force and high-frequency vibrations against the wearer’s upper body in correspondence with […]
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Experiential Marketing and Creative Technology
Experiential Marketing

BABS: Big Ass Beat Sequencer – Behind the Scenes

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Check out this amazing sequencer developed by incite! If you’ve got questions about experiential marketing and creative, interactive technology, experience nve today!
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Experiential Marketing
Experiential Marketing

Popeyes Marinating Machine

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  Check out the marinating machine by Pop-Eyes Chicken!
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Experiential marketing with NVE
Augmented Reality

Shop The Look with Zara’s New AR Experience

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Zara’s new ‘Shop the Look’ augmented reality app is doing away with tired in-store mannequins, using the highly popular technology to showcase its range of clothing to anyone that downloads the new app using either a QR code, iTunes or Google Play. AR models appear to be walking and talking wearing Zara’s latest stylings, with […]
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What is Experiential.News?

Experiential.News is dedicated to providing you with the latest in experiential marketing news and information from the marketing industry. We share interesting and inspiring concepts and activations by the entire marketing industry. If you’ve got an interesting piece of content you’d like to share you can submit your own videos up at the top of this page.

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