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Tony Owen

Tony Owen is the current Director of Interactive Technology at NVE Experience Agency in Beverly Hills, California. Tony writes about creative technologies and interactive applications.

Woman dupes dozens of Tinder dudes into the Tinder Hunger Games

One of the participants says he met a woman named Natasha through the hookup app and she invited him to meet her at the public space to watch her friend DJ — but he arrived to a totally surreal scene. She says, “I’ve invited you all here for a chance to go on a date […]

New Google Pop-Up Shop In NYC

Check out Google’s latest Pop-Up Shop in New York City. The tech giant rolled out new products ranging from home to personal use at the exclusive Made by Google pop-up store in Manhattan’s Flatiron district Tuesday. “Technology is here to stay; it has to fit in our environment,” said Ivy Ross, vice president of design and use experience for […]

NVE Experience Agency CEO Brett Hyman previews mastering the client relationship at BIZBASHLA

Kevin Graham interviews NVE CEO Brett Hyman prior to his workshop. Brett comments on some of the five areas sometimes overlooked in the client relationship. He provides suggestions on how to deal with clients that seemingly ask the impossible. His client list includes Amazon Prime, Anheuser Busch and Apple and he talks about starting a […]

THINKMODO RETURNS WITH VIRAL VIDEO STUNT TO PROMOTE COBRA KAI SEQUEL SERIES

Watch what happens when unsuspecting New Yorkers witness a crazy karate prank where a street lamp, a motorcycle, and even a water hydrant get destroyed. If you have questions about event production, experiential marketing, or experiential analytics, contact NVE Experience Agency today!

7 Awesome RFID Event Technology Examples for Experiential Marketing and Live Events

#1. Battersea Cats & Dogs #LookingForYou Campaign   #2. NYCWWF – The SavorBand by Event Farm   #3. Range Rover Evoque RFID   #4. Rabbids Amusement Centre   #5. Grolsch Swingtop Challenge – Life Agency   #6. New York City Marathon ‘Support Your Marathoner’   #7 Starhub’s Musical Fitting Room

The Millennium Falcon brings Hollywood to a standstill!

The iconic YT-1300 Corellian light freighter, otherwise known as The Millennium Falcon. A vast reconstruction of the famous ship served as one incredible centerpiece for the red carpet gathering. And in doing so, its colossal scale led to one of the world’s most famous streets being completely shut down between Orange and Highland, generating huge media […]

Visa Signature: The Door

To give consumers a peek into the upgraded hotel rooms and let them experience that benefit first hand, UNIT9 built a ‘magic door’ installation in America’s oldest shopping mall, using motion sensor technology. Using a Visa Signature card to unlock the door, visitors can open this special door and see a realistic 3D projection of a Visa Signature […]

Trojan horse Burger King stunt helps moviegoers flout food rule

In order to avoid new movie theatre laws, Burger King “hacked” the Whopper into movie theatres with a concession item known as the “King Popcorn”. Served in a bag identical to those sold in theatres, a Whopper and fries are positioned in the base of the bag which is concealed by a layer of popcorn.

Disney pushes VR and AR further with New Haptic Pneumatically-Actuated Jacket

Disney is constantly pushing the boundaries in experiential marketing and immersive technology. If you’ve got questions about VR in experiential marketing contact NVE today!  

Dutchmaster Juices: Going From Dutch Masters to Juice with Philips in Amsterdam

  People ignore fruit and vegetables. In still life, and in real life. 86% of Europeans don’t get enough of them.  Ignoring them could cause serious health problems. Phillips believes that fruit and vegetables matter. At Philips, they believe there’s always a way to make life better. So, with the Dutch Master Juices, Phillips partnered […]

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Experiential.News is dedicated to providing you with the latest in experiential marketing news and information from the marketing industry. We share interesting and inspiring concepts and activations by the entire marketing industry. If you’ve got an interesting piece of content you’d like to share you can submit your own videos up at the top of this page.