Air Jordan, Snapchat, Shopify, Darkstore, and R/GA all teamed up to celebrate both the pre-release of the new Air Jordan sneaker and the NBA All-Star weekend with the creation of a very unique social commerce experience. A new Snapchat A/R lens was created featuring MJ from the iconic Jordan free-throw dunk as a movable lens […]
Augmented Reality
Shop The Look with Zara’s New AR Experience
Zara’s new ‘Shop the Look’ augmented reality app is doing away with tired in-store mannequins, using the highly popular technology to showcase its range of clothing to anyone that downloads the new app using either a QR code, iTunes or Google Play. AR models appear to be walking and talking wearing Zara’s latest stylings, with […]
Unit 9 Creates Magic Mirror for Previewing Hairstyles
Unit 9 created a magic mirror for previewing hairstyles using Unity and facial tracking. This is really cool, check it out!
Holiday Window Wonderland in New York, made by Google
Take a virtual tour of 18 of New York City’s most iconic holiday windows through Window Wonderland. Start walking at: https://windowwonderland.withgoogle.com/
The Untold Story of Magic Leap, the World’s Most Secretive Startup
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Toys R Us looks to attract shoppers with Augmented Reality
It’s been a tough couple of weeks for retailer Toys R Us. The toy retail chain which has a significant global footprint filed for bankruptcy in the United States and Canada last month. The battle isn’t over yet, and in the face of mounting pressure to compete with online rivals such as Amazon, they’ve decided to […]
iKEA Creates an Augmented Reality App
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Find The Force in this AR Treasurehunt
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