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Play The City — Augmented Reality Experience

“Play The City” is an experience designed to celebrate the 60th GRAMMYs. An Uber that was specially outfitted with computer vision software played the city like a musical instrument. Sounds & animations were triggered by people and objects outside, allowing unique songs to be created in real-time. Making of & behind the scenes: https://medium.com/@nocomputer/play-the-city-60th-grammys-fb9c61f9ec6a Our […]

ASICS presents the Blackout track

Intel CES — Interactive Storytelling at CES with BMW i8 Mixed Reality Experience

Custom software solution and interactive storytelling for Intel, launched at CES Las Vegas 2017. Making of & behind the scenes https://goo.gl/4QRCN7 Our role in this project was to build a custom software solution to create 3D maps (based on Open Street Maps), which was used by the CGI team to create video content. Besides design […]

ASICS presents the Blackout track

Using Sound Waves to Shake Tequila

Recently we’ve been seeing a burst of integrated campaigns in the advertising world where brands are using sound vibrations to create beautiful compositions of liquids, which are pretty unpredictable. Sounds are created through particular frequencies, which can be seen through fluids like Ferrofluid or even tequila. Grey Canada created the video for Ultra tequila. Check […]

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Experiential.News is dedicated to providing you with the latest in experiential marketing news and information from the marketing industry. We share interesting and inspiring concepts and activations by the entire marketing industry. If you’ve got an interesting piece of content you’d like to share you can submit your own videos up at the top of this page.