Every 12 years, the 2 biggest Rugby powers, the New Zealand All Blacks and the British & Irish Lions clash in an epic Rugby experience. Historically, this rivalry has determined who had the best Rugby team in the world. This time, the competition extended off the pitch as well. Guinness (England/Ireland), the official sponsor of […]
MillerCoors and IPG Media Lab Team to Provide ‘Miller Lite On-Demand’
MillerCoors and the IPG Media Lab, announced the launch of Miller Lite On-Demand, a revolutionary suite of connected home services that modernize the beer shopping experience. The newly launched services include a voice-activated Amazon Alexa skill and a custom AWS IoT Button. Both will restock your fridge with Miller Lite within the hour. These capabilities are the first in a series of […]
Don’t share your free time, live it.
Check out this creative activation from Amstel. Amstel created the first ever wardrobes for mobile phones in different venues. People who leave their phones there, get an Amstel key and a free Amstel beer in order to enjoy their time and conversations undistracted. Amstel reminds people that drinking beer should stay pure and undiluted with other […]
Learn how Budweiser Garage Brewed Up an Immersive Experience for SXSW
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