Although Amsterdam Airport Schiphol is a crowded place at Christmas, loads of people spend their transfer time alone – reading a book, or checking their phones. But watch what happens when they bond with each other, instead of their devices. Look up from your screen and you’ll see that magic is in the air. Merry […]
Experiential Retargeting combining Big Screen and RFID Tech Melts Hearts to Find New Dog Owners
Experiential Marketing techniques can be combined with digital marketing technologies in order to create some really unique ideas. Check out this experiential advertising stunt which combines a big screen and really cool RFID Technology. Using hand-out flyers integrated with RFID Technology, Battersea was able to retarget individuals who were interested in adopting an animal by […]