Home Tag "Experiential Marketing"

New Adidas Trainers Offer Consumers Free Annual Travel Pass

Tony Owen
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Experiential Marketing
Typically a partnership between a transport company and a sportswear brand is certainly unusual, the two brands mutually benefitted from building this meaningful brand experience – Adidas to create buzz and excitement around its shoes while BVG was able to raise awareness with an audience of younger commuters. “The motivation behind the collaboration is really to get […]
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Mobile Room Scale Device on HTC Vive

Tony Owen
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Master of shapes – htc vive
Virtual Reality
Virtual Reality is an amazing thing, but one of it’s biggest complaints is that its such an individual experience, so it’s hard for other people in the room to interact and be social with someone that is in vr. Thats where this new tech coined, “mobile room scale”, comes into play. Essentially bringing multiplayer cross […]
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LA Clippers and Float Unveil Interactive Experience for Fans

Tony Owen
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Experiential Marketing
LA Clippers and Float Hybrid Unveil Interactive Experience for Fans Endless runner games like Temple Run have permeated popular culture, and now they hit the big screen with the LA Clippers “Fast Break Challenge”. The game, created in partnership between the Clippers and Float Hybrid, uses skeletal tracking to allow fans to become the runner in a first-person game […]
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Experiential.News is dedicated to providing you with the latest in experiential marketing news and information from the marketing industry. We share interesting and inspiring concepts and activations by the entire marketing industry. If you’ve got an interesting piece of content you’d like to share you can submit your own videos up at the top of this page.

Experiential Marketing News // Daily Insight and Inspiration on Experiential Marketing Ideas
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