Home Tag "Guerilla Marketing"

WWF creates light switch challenge experience to raise awareness of earth hour

The response to the light switch experience was so positive that WWF Korea actually decided to reach out to construction companies and even the Government in a bid to get the average height of light switches to be moved much higher! The comical pitch made their campaign go viral. The campaign video received over 570,000 […]

Jam3’s ‘Invisible Highway’ flexes Google’s new AR software dev kit

What is Experiential.News?

Experiential.News is dedicated to providing you with the latest in experiential marketing news and information from the marketing industry. We share interesting and inspiring concepts and activations by the entire marketing industry. If you’ve got an interesting piece of content you’d like to share you can submit your own videos up at the top of this page.