Home Tag "influencers"

New Adidas Trainers Offer Consumers Free Annual Travel Pass

Typically a partnership between a transport company and a sportswear brand is certainly unusual, the two brands mutually benefitted from building this meaningful brand experience – Adidas to create buzz and excitement around its shoes while BVG was able to raise awareness with an audience of younger commuters. “The motivation behind the collaboration is really to get […]

LA Clippers and Float Unveil Interactive Experience for Fans

LA Clippers and Float Hybrid Unveil Interactive Experience for Fans Endless runner games like Temple Run have permeated popular culture, and now they hit the big screen with the LA Clippers “Fast Break Challenge”. The game, created in partnership between the Clippers and Float Hybrid, uses skeletal tracking to allow fans to become the runner in a first-person game […]

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