In order to avoid new movie theatre laws, Burger King “hacked” the Whopper into movie theatres with a concession item known as the “King Popcorn”. Served in a bag identical to those sold in theatres, a Whopper and fries are positioned in the base of the bag which is concealed by a layer of popcorn.
Shop The Look with Zara’s New AR Experience
Zara’s new ‘Shop the Look’ augmented reality app is doing away with tired in-store mannequins, using the highly popular technology to showcase its range of clothing to anyone that downloads the new app using either a QR code, iTunes or Google Play. AR models appear to be walking and talking wearing Zara’s latest stylings, with […]
MillerCoors and IPG Media Lab Team to Provide ‘Miller Lite On-Demand’
MillerCoors and the IPG Media Lab, announced the launch of Miller Lite On-Demand, a revolutionary suite of connected home services that modernize the beer shopping experience. The newly launched services include a voice-activated Amazon Alexa skill and a custom AWS IoT Button. Both will restock your fridge with Miller Lite within the hour. These capabilities are the first in a series of […]
Fists up! Farnham Ale & Lager’s experiential stunt hurts!
Farnham set up a punch bag to visually demonstrate the perfect punch of bitterness found in their beverages. Designed to look like a can of beer, Farnham encouraged fans to take a swing at the bag and prove just how bitter they could be. The reward? Beer. Not a bad incentive to take part in this […]
Jeff Koons x Snapchat
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The “Real” Game of Thrones Marathon
For the launch of Game of Thrones season, seven, Sky and M&C Saatchi created the first TV marathon actually run by fans of the award-winning show. A group of marathoners addicted to the TV series crossed Italy behind a moving screen while watching the first six seasons of the most followed series in the world. […]
