Home Tag "New York City Experiential marketing"

Play The City — Augmented Reality Experience

“Play The City” is an experience designed to celebrate the 60th GRAMMYs. An Uber that was specially outfitted with computer vision software played the city like a musical instrument. Sounds & animations were triggered by people and objects outside, allowing unique songs to be created in real-time. Making of & behind the scenes: https://medium.com/@nocomputer/play-the-city-60th-grammys-fb9c61f9ec6a Our […]

ASICS presents the Blackout track

Harpa Light Organ

HARMONY IS COLOUR. PITCH IS POSITION. STRENGTH IS BRILLIANCE. For a few days in February 2016, visitors of Harpa Music Hall in Reykjavík were invited to play the façade of the building as they would an instrument. A “light organ” was placed on the 4th floor balcony, with a stunning view of the inside of […]

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Experiential.News is dedicated to providing you with the latest in experiential marketing news and information from the marketing industry. We share interesting and inspiring concepts and activations by the entire marketing industry. If you’ve got an interesting piece of content you’d like to share you can submit your own videos up at the top of this page.