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Engagement Marketing

February 1, 2018 Tony Owen 0

The Evian Backyard

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Because brought Evian’s “Live Young” philosophy to life in Sydney, by recreating a typical Australian backyard and inviting locals to relive an iconic childhood memory: swinging on their mum’s rotary clothesline. Oversized pink chairs, tables and cricket sets on a green lawn also let locals go back in time and `live young` in a campaign that saw a 250% increase in Facebook likes.

Tony Owen Tony Owen is the current Director of Interactive Technology at NVE Experience Agency in Beverly Hills, California. Tony writes about creative technologies and interactive applications.

The Evian Backyard