400 LED fixtures displaying generative visuals
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LE Miami brings travel industry leaders from around the world together for a week of parties and business meetings at the Miami Beach Convention Center. Optical Animal was commissioned by LE Miami to design a series of immersive volumetric light sculptures to decorate the convention center. The massive sculptures incorporated over 450’ of scaffolding, 5 mapped projectors, and over 400 LED fixtures centrally controlled by our media server with generative visuals and live-updated information displays. The sculptures were programed to change throughout the week to display different aesthetics throughout each day of the convention.
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tags:
beverly hills California creative coding Experiential Experiential Marketing generative visuals Los Angeles New York City
Tony Owen
Tony Owen is the current Director of Interactive Technology at NVE Experience Agency in Beverly Hills, California. Tony writes about creative technologies and interactive applications.