Red Bull is hacking Pay-Phones to Make Your City Better
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So Red Bull is hacking payphones in São Paulo to turn old infrastructure into a smarter city landscape as part of its promotion for Red Bull Basement, where they’ve invented “Smart Payphones” that can drag live data from the internet into geo-based content for users of payphones in the city.
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Experiential Marketing
Tony Owen
Tony Owen is the current Director of Interactive Technology at NVE Experience Agency in Beverly Hills, California. Tony writes about creative technologies and interactive applications.