BMW presents the World’s Fastest Startup Accelerator
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BMW takes a series a series of entrepreneurs on a track ride with a professional race car driver in a challenge to see who can pitch their product to a series of venture capitalists over a radio while being rushed around the racetrack in a BMW M550i.
tags:
Automotive BMW consumer marketing customer experiences Experiential Marketing relationship marketing
Tony Owen
Tony Owen is the current Director of Interactive Technology at NVE Experience Agency in Beverly Hills, California. Tony writes about creative technologies and interactive applications.