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Hijacked Highway, by McCann Lima to Sodimac

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Hijacked Highway, by McCann Lima to Sodimac

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The biggest VR experience in Peru “hijacks” billboards along Panamericana Sur, the country’s main highway, by offering VR cardboard glasses that allow auto passengers to see 20+ real-life home improvement offers in a virtual catalog.

Visit NVE Experience Agency to learn more about elevating your next experiential marketing program.

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Tony Owen Tony Owen is the current Director of Interactive Technology at NVE Experience Agency in Beverly Hills, California. Tony writes about creative technologies and interactive applications.
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