Carrefour Defies the Law
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What would you do if you found out that 97% of the fruits and vegetables produced in your country were, “illegal” and unavailable to the general public? Well, French retailer Carrefour decided to create the, “Black Supermarket,” where they would sell produce that the French government deemed illegal because of a strange law that requires all produce grown to be in the Official Catalogue of Authorized Species. Farmers and producers from around the country came to sell their “illegal” crops to the general public and caused enough of a stir for the French government to discuss changing the law. Check out the video below!
Spencer Klein
Spencer Klein is currently an intern at NVE Experience Agency. Spencer writes about experiential activations and and marketing concepts. Spencer is currently a Senior at Skidmore College, where he is a Management & Business major with a double minor in Arts Administration and Spanish.