Check out the Sydney Opera House: #comeonin Social Media Campaign
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Sydney Opera House is the most instagrammed icon in Australia, sadly only less than 1% make it inside, they wanted to bring in more foot traffic so they created a campaign to actively respond to users on Instagram with a personalized video from Opera house employees inviting them in to check out the Opera House. Check out this amazing experiential marketing campaign!
If you have questions about social media marketing or experiential marketing contact us today!
Tony Owen
Tony Owen is the current Director of Interactive Technology at NVE Experience Agency in Beverly Hills, California. Tony writes about creative technologies and interactive applications.