Directional Sound: Heineken Inner Voice
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Crossworks created a unique beer buying experience for heineken where shoppers heard an inner voice from their head. A voice which only you could hear and no one else. The solution was designed based on Directional Sound Solutions where sound can be directed specifically to a particular direction without spilling over to other areas. This would result that a person standing next to you will not hear the sound and only you alone will hear it 🙂
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