Don’t share your free time, live it.
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Check out this creative activation from Amstel. Amstel created the first ever wardrobes for mobile phones in different venues. People who leave their phones there, get an Amstel key and a free Amstel beer in order to enjoy their time and conversations undistracted. Amstel reminds people that drinking beer should stay pure and undiluted with other activities such as work and social activities such as Facebook, Twitter, Instagram…
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