DQ Gets Inverted

The DQ Blizzard, a drink so cold it’s served upside down to consumers. Workers at DQ are so confident the drink won’t fall out when inverted that they will give you a free drink if they fail. Dairy Queen decided to take things to the next level recently. By inverting not only their Blizzard, but their entire store. They created the Blizzard Store, a kiosk where acrobats were suspended upside down serving Blizzards to consumers. The stunt generated millions of interactions around the world, reinvigorating the company’s seemingly stagnant image. Check out the video below to see this awesome idea!