Home Engagement Marketing HP Treats Millennials to a Unique VR Experience
  Previous Video Hands-on VR experience helps the blind ‘see’ art through touch
  Next Video The Compassion Flower

HP Treats Millennials to a Unique VR Experience

0
0

HP had festival-goers lined up to experience its 11,000-square-foot dome, “The Antarctic,” and the interactive engagements housed within the HP Lounge, a smaller dome where they could get hands-on with HP’s laptops, workstations and other high-tech doo-dads. As official technology sponsor of the festival, HP powered all Coachella festival registration with nearly 150 HP products. Nearly 100 HP products and accessories powered HP Coachella activations as well.

The Antarctic dome housed a 500-seat projection theater that offered a 360-degree audio-visual, projection-mapped experience of tech-art collaborations with artists Android Jones and Obscura. Fifteen minutes of digital art, animation and music created on HP Workstations wowed attendees during the Antarctic experience.

Visit NVE Experience Agency to learn more about elevating your next experiential marketing program.
Tony Owen Tony Owen is the current Director of Interactive Technology at NVE Experience Agency in Beverly Hills, California. Tony writes about creative technologies and interactive applications.

What is Experiential.News?

Experiential.News is dedicated to providing you with the latest in experiential marketing news and information from the marketing industry. We share interesting and inspiring concepts and activations by the entire marketing industry. If you’ve got an interesting piece of content you’d like to share you can submit your own videos up at the top of this page.