Every 12 years, the 2 biggest Rugby powers, the New Zealand All Blacks and the British & Irish Lions clash in an epic Rugby experience. Historically, this rivalry has determined who had the best Rugby team in the world. This time, the competition extended off the pitch as well. Guinness (England/Ireland), the official sponsor of […]
DQ Gets Inverted
The DQ Blizzard, a drink so cold it’s served upside down to consumers. Workers at DQ are so confident the drink won’t fall out when inverted that they will give you a free drink if they fail. Dairy Queen decided to take things to the next level recently. By inverting not only their Blizzard, but […]
Tough Trash
Has your luggage ever been damaged when flying somewhere? I have news for you, over 1.6 million people’s bags took a beating in 2017, according to trash bag manufacturer, Glad. So, the Clorox brand product decided to put their new ForceFlex Plus Advanced Protection trash bag to the toughness test. They had a consumer check the […]
Nike Music Shoes
Check out this idea. These guys put MIDI triggers inside the soles of some Nike running shoes. Visit NVE Experience Agency to learn more about elevating your next experiential marketing program.
Corrupt Images
Brazil based company Reclame Aqui is taking facial recognition to a new level. Their app, “Corruption Detector” allows users in Brazil to detect which of their politicians have a history of corruption, simply by taking a picture of that politician. Given Brazil’s well documented history of political corruption, the company hopes this will help keep […]
Squarepusher × Z-MACHINES
78-finger Guitar, 22 Drums, Beyond-Human. Squarepusher and robot band from Japan in Music of the Future collaboration. Referred to as “an attempt to break new ground for emotional machine music” by its composer Squarepuhser, “Sad Robot Goes Funny” features the superhuman prowess of Z-MACHINES, showcasing in particular the stupendous chops of the guitarist playing multiple […]
Carrefour Defies the Law
What would you do if you found out that 97% of the fruits and vegetables produced in your country were, “illegal” and unavailable to the general public? Well, French retailer Carrefour decided to create the, “Black Supermarket,” where they would sell produce that the French government deemed illegal because of a strange law that requires […]
Lincoln + Dream Hotel Dreamscape – Experiential Marketing
NVE created a multi-day experience exploring Los Angeles through the luxury lens of Lincoln to celebrate a successful collaboration with Dream Hollywood. Visit NVE Experience Agency to learn more about elevating your next experiential marketing program.
Camel Power!
Nissan Middle East decided to create a new measurement of power when they introduced Camel Power. The automobile giant’s Dubai branch created an experience for customers based around the idea of camel travel, long a staple of Middle Eastern travel and even came up with a conversion from camel power to horsepower. Check out the […]
ACC Creation – Act Festival
Huge stroboscopic datastreams, hypnotic human-machine choreographies, a cacophony of Korean, Japanese, English, German, and French – ten weeks ago, from November 25th to 28th 2015, an unlikely cross-cultural exchange took over the all new ACT Center in Gwangju, South Korea. More than a hundred artists, designers, curators, and educators – local, regional, international – had […]