Shop The Look with Zara’s New AR Experience
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Zara’s new ‘Shop the Look’ augmented reality app is doing away with tired in-store mannequins, using the highly popular technology to showcase its range of clothing to anyone that downloads the new app using either a QR code, iTunes or Google Play. AR models appear to be walking and talking wearing Zara’s latest stylings, with items then available to click through and buy via the app.
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tags:
AR VR augmented experiential platforms Augmented Reality DTLA Marketing Agency Engagement Marketing Experiential Marketing la marketing los angeles experiential marketers los angeles marketers los angeles marketing firms marketing agencies nyc marketing agency Marketing Agency NYC NYC Marketing
Tony Owen
Tony Owen is the current Director of Interactive Technology at NVE Experience Agency in Beverly Hills, California. Tony writes about creative technologies and interactive applications.