Home Tag "event marketing"

Play The City — Augmented Reality Experience

“Play The City” is an experience designed to celebrate the 60th GRAMMYs. An Uber that was specially outfitted with computer vision software played the city like a musical instrument. Sounds & animations were triggered by people and objects outside, allowing unique songs to be created in real-time. Making of & behind the scenes: https://medium.com/@nocomputer/play-the-city-60th-grammys-fb9c61f9ec6a Our […]

ASICS presents the Blackout track

The Evian Backyard

Because brought Evian’s “Live Young” philosophy to life in Sydney, by recreating a typical Australian backyard and inviting locals to relive an iconic childhood memory: swinging on their mum’s rotary clothesline. Oversized pink chairs, tables and cricket sets on a green lawn also let locals go back in time and `live young` in a campaign […]

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Experiential.News is dedicated to providing you with the latest in experiential marketing news and information from the marketing industry. We share interesting and inspiring concepts and activations by the entire marketing industry. If you’ve got an interesting piece of content you’d like to share you can submit your own videos up at the top of this page.