Home Tag "Experiential"

Colgate experiences tackle water waste in Russia with the Save Water Mirror

Established dental care brand Colgate collaborated with Russian hotel chain AZIMUT to deliver a finely-targeted experiential campaign with a simple message: make a big difference for a small change. The educational ‘Every Drop Counts’ campaign made clever use of bathroom mirrors at AZIMUT hotels across Russia. Colgate used anti-condensation substances and waterproof markers to write […]

Jam3’s ‘Invisible Highway’ flexes Google’s new AR software dev kit

WWF creates light switch challenge experience to raise awareness of earth hour

The response to the light switch experience was so positive that WWF Korea actually decided to reach out to construction companies and even the Government in a bid to get the average height of light switches to be moved much higher! The comical pitch made their campaign go viral. The campaign video received over 570,000 […]

Jam3’s ‘Invisible Highway’ flexes Google’s new AR software dev kit

Engaging millennials with gamification: Gabe Zichermann at TEDxBroadway

Engaging millennials with gamification: Gabe Zichermann at TEDxBroadway In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized […]

What is Experiential.News?

Experiential.News is dedicated to providing you with the latest in experiential marketing news and information from the marketing industry. We share interesting and inspiring concepts and activations by the entire marketing industry. If you’ve got an interesting piece of content you’d like to share you can submit your own videos up at the top of this page.