Home Experiential Marketing McDonalds ReThinks the Drive-Thru with this Mobile Vehicle Activation
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McDonalds ReThinks the Drive-Thru with this Mobile Vehicle Activation

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Check out this fun experiential marketing campaign. This activation aimed to remind consumers that a McDonald’s drive-thru can be discovered nearly anywhere. The brand created the drive truck and took the mobile vehicle to the streets of Brazil.

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Tony Owen Tony Owen is the current Director of Interactive Technology at NVE Experience Agency in Beverly Hills, California. Tony writes about creative technologies and interactive applications.

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