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The iconic YT-1300 Corellian light freighter, otherwise known as The Millennium Falcon.
A vast reconstruction of the famous ship served as one incredible centerpiece for the red carpet gathering. And in doing so, its colossal scale led to one of the world’s most famous streets being completely shut down between Orange and Highland, generating huge media interest in the process as LA traffic became even more gridlocked than usual.
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content marketing custom fabrication los angeles Engagement Marketing Experiential experiential agency experiential fabrication Experiential Marketing Los Angeles Marketing Agency Marketing Agency Los Angeles pr stunts Social Media social media agency los angeles social media marketing la
Tony Owen
Tony Owen is the current Director of Interactive Technology at NVE Experience Agency in Beverly Hills, California. Tony writes about creative technologies and interactive applications.