Trojan horse Burger King stunt helps moviegoers flout food rule
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In order to avoid new movie theatre laws, Burger King “hacked” the Whopper into movie theatres with a concession item known as the “King Popcorn”. Served in a bag identical to those sold in theatres, a Whopper and fries are positioned in the base of the bag which is concealed by a layer of popcorn.
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Burger King Experiential Experiential Agency LA food Guerilla la marketing marketing marketing agency la Marketing Stunts NYC Experiential Agency pr stunts
Tony Owen
Tony Owen is the current Director of Interactive Technology at NVE Experience Agency in Beverly Hills, California. Tony writes about creative technologies and interactive applications.