Westjet gets experiential with the Las Vegas Desert Lights
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This Las Vegas experience may just be the biggest. Watch to see how Westjet lit up the desert for one lucky flight to Vegas and gave them a surprise they won’t soon forget.
tags:
airline marketing Art Installation consumer marketing event production Experiential Marketing pr stunt relationship marketing World Record Events World Records
Tony Owen
Tony Owen is the current Director of Interactive Technology at NVE Experience Agency in Beverly Hills, California. Tony writes about creative technologies and interactive applications.