The power of the mind is well known and it’s understood that your mental state can play a huge part in the way you perform when you run, but how much does the environment in which you carry out your run and your perception of that environment affect your ability to perform at your best? […]
Creative Technology
Move Mirror by Google
Check out the new move mirror by google which uses posenet in order to display images which are related to your bodily positioning. Check it out!
Mindtunes: the track is created only by the mind
One track produced by DJ Fresh gets live remixed by three physically disabled musicians using only one instrument, their mind. Download the track “Mindtunes” here: http://bit.ly/10zvhvi. Proceeds go directly to the Queen Elizabeth’s Foundation for disabled people. Find out more about QEF on http://qef.org.uk/
Popeyes Crave Off – Use your brainwaves!
The Popeyes Big Box Crave Off campaign involved a game of tug-of-war between two players, pulling at a levitating Popeyes Bonafide Big Box meal using only the power of the mind. Our custom-built table concealed a conveyor belt mechanism which moves the electromagnetic levitation device. As players compete, the system translates brain activity by oscillating […]
Nike Music Shoes
Check out this idea. These guys put MIDI triggers inside the soles of some Nike running shoes. Visit NVE Experience Agency to learn more about elevating your next experiential marketing program.
Squarepusher × Z-MACHINES
78-finger Guitar, 22 Drums, Beyond-Human. Squarepusher and robot band from Japan in Music of the Future collaboration. Referred to as “an attempt to break new ground for emotional machine music” by its composer Squarepuhser, “Sad Robot Goes Funny” features the superhuman prowess of Z-MACHINES, showcasing in particular the stupendous chops of the guitarist playing multiple […]
ACC Creation – Act Festival
Huge stroboscopic datastreams, hypnotic human-machine choreographies, a cacophony of Korean, Japanese, English, German, and French – ten weeks ago, from November 25th to 28th 2015, an unlikely cross-cultural exchange took over the all new ACT Center in Gwangju, South Korea. More than a hundred artists, designers, curators, and educators – local, regional, international – had […]
400 LED fixtures displaying generative visuals
LE Miami brings travel industry leaders from around the world together for a week of parties and business meetings at the Miami Beach Convention Center. Optical Animal was commissioned by LE Miami to design a series of immersive volumetric light sculptures to decorate the convention center. The massive sculptures incorporated over 450’ of scaffolding, 5 […]
The Jumpman Jumps all over Snapchat
Air Jordan, Snapchat, Shopify, Darkstore, and R/GA all teamed up to celebrate both the pre-release of the new Air Jordan sneaker and the NBA All-Star weekend with the creation of a very unique social commerce experience. A new Snapchat A/R lens was created featuring MJ from the iconic Jordan free-throw dunk as a movable lens […]
The John Wick 2 Chatbot Experience
The interactive experience, created by Jam3, involves an SMS/MMS based chatbot that uses AI and image recognition to let fans “chat with a master assassin,” entangling them in a new assassination plot and its key characters. The chatbot experience culminates in an entrance into a sweepstakes for a trip for two to Rome plus spending […]