The John Wick 2 Chatbot Experience
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The interactive experience, created by Jam3, involves an SMS/MMS based chatbot that uses AI and image recognition to let fans “chat with a master assassin,” entangling them in a new assassination plot and its key characters. The chatbot experience culminates in an entrance into a sweepstakes for a trip for two to Rome plus spending money.
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Brand Marketing Creative Technology event production Event Production News Experiential Marketing Interactive Technology relationship marketing
Tony Owen
Tony Owen is the current Director of Interactive Technology at NVE Experience Agency in Beverly Hills, California. Tony writes about creative technologies and interactive applications.