The Jumpman Jumps all over Snapchat
0
0
Air Jordan, Snapchat, Shopify, Darkstore, and R/GA all teamed up to celebrate both the pre-release of the new Air Jordan sneaker and the NBA All-Star weekend with the creation of a very unique social commerce experience. A new Snapchat A/R lens was created featuring MJ from the iconic Jordan free-throw dunk as a movable lens in the app for users to play with and post about. The lens also allowed users to purchase the new Air Jordans through Snapchat. Check out the video below to see how this whole experience looked!
